Steven Shortino, the founder of iSmash, has revolutionized the way celebrities release stress. In an exclusive interview with ET, he shared how his activity-based venues provide a unique and refreshing way for celebrities to unwind and rejuvenate.
In today’s fast-paced world, stress has become a common part of our lives. And for celebrities, who are constantly in the public eye and under immense pressure, finding ways to release stress is crucial for their mental and emotional well-being. This is where iSmash comes in – a one-of-a-kind concept that combines entertainment, fitness, and relaxation to create a holistic experience for its guests.
Shortino, a former athlete and fitness enthusiast, came up with the idea for iSmash after realizing the need for a more dynamic and engaging way to de-stress. He says, “Traditional methods of stress relief like spa treatments or meditation can be effective, but they can also be quite monotonous. I wanted to create a space where people could have fun, let loose, and forget about their worries.”
And that’s exactly what iSmash offers. With a variety of activities such as trampoline parks, rock climbing, and virtual reality games, guests can choose how they want to release their stress. Shortino explains, “We wanted to provide a range of options so that everyone can find something that they enjoy. Whether it’s jumping on a trampoline or challenging yourself on a climbing wall, our venues offer a fun and exciting way to let go of stress.”
But iSmash is not just about physical activities. The venues also have relaxation zones where guests can unwind and recharge. From massage chairs to meditation rooms, these spaces provide a peaceful escape from the chaos of everyday life. Shortino adds, “We believe that a balance of physical and mental relaxation is essential for overall well-being. That’s why we have incorporated these relaxation zones into our venues.”
What sets iSmash apart from other activity-based venues is its focus on creating a celebrity-friendly environment. Shortino says, “We understand that celebrities have unique needs and preferences, and we wanted to cater to those. Our venues have private VIP areas and exclusive services to ensure that they have a comfortable and enjoyable experience.”
One of the most popular services at iSmash is the “Celebrity Escape Room.” This is a specially designed escape room experience that is tailored to the interests and preferences of the celebrity. Shortino explains, “We work closely with the celebrity’s team to create a personalized escape room that incorporates their interests and hobbies. It’s a fun and challenging way for them to escape from the pressures of their daily lives.”
Apart from providing a fun and unique way to release stress, iSmash also promotes a healthy and active lifestyle. Shortino says, “We want to inspire people to be more active and take care of their physical and mental well-being. Our venues are not just about having fun, but also about promoting a healthy lifestyle.”
iSmash has already gained popularity among celebrities, with many of them praising the concept and its benefits. Actress and fitness enthusiast, Priyanka Chopra, says, “I love the idea of iSmash. It’s a great way to have fun while also taking care of your health and well-being. I highly recommend it to anyone looking for a unique and refreshing way to de-stress.”
With its growing popularity, iSmash has plans to expand to other cities and countries. Shortino says, “We want to reach as many people as possible and provide them with a fun and effective way to release stress. Our goal is to make iSmash a global brand that is synonymous with fun, fitness, and relaxation.”
In a world where stress is inevitable, iSmash offers a much-needed escape. Its unique concept and celebrity-friendly environment make it a go-to destination for anyone looking to unwind and recharge. So, the next time you feel overwhelmed, why not try something new and head to iSmash? Who knows, you might just find your new favorite way to release stress.
